Aware of the needs of certain professions to flesh out their proposals with carefully crafted images, and of existing but weak or non-ergonomic websites, Kino Klub stands asked me to create an elegant, simple, & fonctionnal app, as well as very extensive search engine.
The application will have to offer several levels of packages, and invite the user to test its features for free before accessing the content.
In addition to the creation of the website, the company asked me to take care of branding, ranging from the creation of the logo, which they wanted to be simple and identifiable, to the choice of typography and color palette
I started by looking at the brand essence of Kino Klub. I wanted the logo to be simple but graphic, easily identifiable and a reminder that Kino Klub's content is dedicated to cinema. Thinking about classic movies, Alfred Hitchcock's Vertigo came to mind and its very geometrical poster. Inspired by that, I tried to design the Kino Klub logo. I chose to put it in black and white, to continue this search for elegance and simplicity that was asked of me. The square format of the logo, allows it to be declined in several sizes easily.
The color palette is also very simple, almost monochromatic and allows to highlight the very colorful content of the movie screenshots. A color palette too bright, would have been too distracting on the images.
The choice of assembling a serif typography with a sans serif one, underlines the elegance and the minimalism of Kino Klub. Montserrat was chosen because it is one of the easiest fonts to read, with accessibility in mind.
During the study, I focused on secondary research, competitive analysis, interviewing a user, and creating a persona. All of these elements helped me understand what would be the most effective way to display the elements and search options to create the most intuitive application possible.
I then designed the feature roadmap, and wrote several user stories. Once my research was completed, I made the sitemap.
You can find a pdf of all my research at the end of this page.
The navigation is simple and intuitive. Composed of a menu of 4 icons accessible at the bottom of the page, it allows the user to access the most important features of the application: The home page, where you can find the latest additions, a shortlink to access the moodboards, but also articles, settings, favorites, where the user can find his moodboards and create new ones, and finally the profile. On top of that, a magnifying glass is added to each page, which allows access to a giant menu that displays all the filters available to facilitate research.
The challenge here, was really to design this type of application for mobile. The screen being small, we had to find a way to insert all the filters, without disturbing the user and allowing him to navigate easily, to add favorites easily, to create moodboards, while keeping a marked aesthetic.
Finally, I really wanted to make the Kino Klub experience as customizable as possible, so I opted for a subscription package. There are several types of membership depending on the needs of each person. Indeed, during the research, I realized that a director will not have the same needs as a cinematographer. Each profession will want specific filters, and extending all filters to everyone will mean having too many unused filters. I also wanted to extend the application to as many people as possible, not just the first jobs that come to mind when you think of film. I thought that the application could also benefit motion designers, graphic designers, makeup artists, stylists, or even illustrators looking for references in animation.
Thus, in each film page, depending on the membership chosen, everyone will find the information they want, even if each subscription, allows to find basic information on the film. The Kino Klub application will allow everyone to get 1 month free, in order to taste the premium services of Kino Klub, then will be presented as a monthly or yearly subscription, mandatory to join the Klub.