Expansion was born from the union of the Centre Georges Pompidou and the Digital Art Month held in June in Paris. For this occasion, the Centre Georges Pompidou wanted to create an immersive

expansion

Client : 
expansion AR
(non commercial project)
Services : 
Branding
Design
User Experience
User Interface
Date :  
2021
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CHALLENGE :

Expansion was born from the union of the Centre Georges Pompidou and the Digital Art Month held in June in Paris. For this occasion, the Centre Georges Pompidou wanted to create an immersive Augmented Reality (AR) experience across several locations in the city. Using several artists to illustrate each point of interest, the experience is intended to be a confusing artistic journey, where each viewer, equipped with Google Glass, will be transported into a new universe.
For this occasion, the Centre Georges Pompidou asked me to design the interface of their experience on Google Glass.

The goal of this project is to design an Augmented Reality (AR) user experience on Google Glass that is accessible to all, intuitive and understandable. The experience must allow everyone to see the map, and understand where each work is located.

The challenge was to realize this experience on a Google Glass type platform, which induces a different format, and a horizontal scroll. Moreover, a landing page to present the project had to be realized.


OUTCOMES :

I started by doing some research. Several questions needed to be answered:
- Understand what people think about augmented reality through an immersive experience in a museum.
- Understand how best to implement the simplest possible experience to best satisfy the customers of the Centre George Pompidou.
- Understand how easy it would be for people to integrate the augmented reality experience into an exhibition
- Understand what people's previous experiences with augmented reality are.
- Understand how to integrate an augmented reality interface into the existing site and design of the Centre George Pompidou.
- Determine the strengths and weaknesses of the augmented reality industry.
- Determine the frustrations that users may have with this new market that is augmented reality.

I therefore conducted secondary research, competitive analysis and 1:1 user interviews. During these interviews I could understand that all participants are interested in an experience mixing art & augmented reality. They all find it fun and immersive, that in order to design the best possible experience, it is important that the exhibition is super immersive. Allow people to walk around in a new and different reality. All participants have already been confronted with augmented reality. Be it with Pokemon Go, instagram filters, video games, an episode of Black Mirror, or as part of art & design studies.

I could also understand the positive and negative points of augmented reality: The positives are the infinite possibilities of using augmented reality. It opens new doors, it is a new technique of expression and the number of problems that it can contribute to solve can be enormous. For example in the medical field, in some hospitals it is used on patients in rehabilitation. They are immersed in a world they love, like the streets of the village where they spent their childhood, so they can ride a bike virtually in a place they love and forget the dimension of "effort and illness", it becomes playful and allows people to work on their needs in a fun way. The results proved that patients healed faster by using this method. The negative points are what people can do with it. Any new technique on the market has positive points if used properly. What worries me is the flip side, is the fact that society is psychically, completely lost in this augmented reality, thinking it is the real thing, like with Instagram filters.


The interface is simple and futuristic. The scroll is done horizontally in order to let the user do it with head movements. Once he arrives on the interface, the user has to make a choice, which will lead him to an interactive map on which he can find all the points of interest being works. The latter will all have their own information, the possibility to take pictures of them and to react.

All these elements helped me to find a common thread. Eugene wanted an original site, where he can talk about his passion for light. Something non-linear. I had the idea to make the site a metaphor of his thoughts. His e-space, being a virtual representation of his mind. The site evolves over time, according to Eugene's desires.

The layout of the featured projects is reminiscent of film reel design, and is a nod to Eugene's extensive use of analog. Halfway between a portfolio and a blog, each part is changeable, customizable and evolving. Despite this, the site keeps a certain simplicity, and I chose to propose an index to let the user see all the projects, shown or not, without having to remember each time where the project is.
Determine :

Who are the people interested in space-time travel?
What are people’s main motivations for a space-time?
What are the most sought-after experiences?
Considering people’s previous experience with travel sites, what makes the   experience enjoyable and, on the contrary, what are the difficulties  encountered when booking a trip?
What are the functions and features needed for a travel booking page?
What price are they willing to pay and for how long?

Competitive analysis :

As Zeit is a company that does not exist, it does not yet have any real competitors. I thought about what Zeit was proposing in order to find competitors and I came to the conclusion that Zeit offers above all experiences. Zeit’s clients want to experience something unique, to live like a local at the chosen time, to discover new cultures and civilization and to leave with lots of memories.That’s why I have access to these 5 companies and that’s why I have voluntarily omitted companies that offer space travel because in my opinion it’s not the same thing. These companies, very accessible on the future unlike Zeit which focuses on the culture of the past, are very accessible on the journey itself. Zeit focuses on experience. So I have included Orion Span, which although spatial, offers a hotel experience. For the other competing companies, I tried to choose different ones, which when combined, offer an experience as close as possible to Zeit. Thus, I think that Zeit’s values are found in the modernity of Orion Span, the historical culture of Martin Randell Travel, the luxury and customization of Gravitate, the desire to discover the local life of SpottedbyLocals and of course is found and inspired by the intelligence of the UI and the model of Airbnb.
II. INFORMATION ARCHITECTURE
Understanding :

How do people mostly classify their information?
How to organize Zeit's categories according to users' logic.

Methodology :

Card sorting
User flow
Sitemap

CARD SORTING

- Online (OptimalSort) - Open
- 8 participants
- 20 cards

The participants of  this study were given 20 cards to sort. Each card was labeled a specific historical event.  Participants were told to group destinations in any pattern they deem fit to understand how users organize information and content. Themes were the most common grouping.
Although almost all participants ranked the categories in the same way, one participant ranked them by loca- tion. One participant also categorized the categories by time period. It can be interesting to offer these options as well, either in a clean tab or in a filter.
We can notice that most of the participants classified the categories by period or style. This categorization is interesting because it gives an immediate overview of the destination style by name, and allows an immersion as soon as you arrive on the site.
III. INTERACTION DESIGN
See user flow
Determine :

The good information architecture
The best interface considering user’s goals & behiaviors.


Methodology :

Task flow
User flow
Wireframes

Design of the responsive wireframes of the home page for tablet and mobile to ensure that website elements are consistent on different devices.


IV. UI DESIGN
See prototype
Determine :

The right branding  & UI guidelines to establish Zeit brand’s story that user can relate & enjoy.
The best prototyping & testing core actions to improve key user tasks


Methodology :

Branding
Brand style Tile
High fidelity prototype



V. FINAL 
PRESENTATION
See complete research

Expansion

Client : 
Expansion AR (non commercial project)
Services : 
Branding
Design
User Experience
User Interface
Date :  
2021
See prototype
History :

Expansion was born from the union of the Centre Georges Pompidou and the Digital Art Month held in June in Paris. For this occasion, the Centre Georges Pompidou wanted to create an immersive Augmented Reality (AR) experience across several locations in the city. Using several artists to illustrate each point of interest, the experience is intended to be a confusing artistic journey, where each viewer, equipped with Google Glass, will be transported into a new universe.
For this occasion, the Centre Georges Pompidou asked me to design the interface of their experience on Google Glass.

Challenge :

The goal of this project is to design an Augmented Reality (AR) user experience on Google Glass that is accessible to all, intuitive and understandable. The experience must allow everyone to see the map, and understand where each work is located.

The challenge was to realize this experience on a Google Glass type platform, which induces a different format, and a horizontal scroll. Moreover, a landing page to present the project had to be realized.

Determine :

Understanding how people feel about augmented reality through an immersive experience in a museum
Understand what is the best way to set up the best possible & simple experience in order to best satisfy the customers of the Centre George Pompidou
To understand how easy it would be for people to integrate the augmented reality experience into an exhibition
Understand what people's previous experiences with augmented reality are.
Understand how to integrate an augmented reality interface into the existing site and design of the Centre George Pompidou
Determine the strengths & weaknesses of the augmented reality industry
Determine the frustrations that users may have with this new market that is augmented reality


SYNTHESIS
Some important insight I got here.

1.
All participants are interested in an experience mixing art & augmented reality. They all find it fun and immersive.
2.
All participants have already been confronted with augmented reality. Be it with Pokemon Go, instagram filters, video games, an episode of Black Mirror, or as part of art & design studies.
3.
In order to design the best possible experience, it is important that the exhibition is super immersive. Allow people to walk around in a new and different reality.
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