Eugene is a videographer, editor and photo assistant based in Paris.  He wanted to create a website to showcase his work, but not like a typical portfolio.

Eugene berkovski

Client : 
eugene berkovski
Services : 
Branding
Design
User Experience
User Interface
webflow implementation
Date :  
2021
View live website
CHALLENGE :

When Eugene told me about his project, I was immediately excited by the idea of creating a product from A to Z. Eugene, in addition to the ux and ui of the site wanted a complete branding and implementation. We agreed that Webflow was the best tool for him.

The challenge was to create an original portfolio that would stand out from the classic portfolios, that would allow the user to immerse himself in Eugene's singular universe. The portfolio had to be responsive, and make users want to contact Eugene. Finally, it had to emphasize Eugene's multidisciplinary nature, while keeping a certain simplicity in the navigation.

OUTCOMES :

I started by looking at the brand essence of Eugene Bervkoski. Eugene wanted a simple logo yet indentifiable. After several iterations, this logo with organic shapes, reminiscent of a lotus heart. The lotus has a very strong meaning of being a symbol of life, originality and mystery. It is the only flower to float above the water, which makes it unique. I found this symbolism to be strong and applicable to Eugene's branding. From his many skills, he stands out from the rest. The fact that this logo is round, makes it similar to a monogram and allows a declination in several sizes quite easily.

The color palette is very simple, almost monochromatic, to emphasize Eugene's colorful projects. Eugene works with light and his portfolio had to highlight this skill and serve the content without taking over. Despite this, touches of vibrant color enhance the site.


During the study, I focused on secondary research, competitive analysis, interviewing a user, and creating a persona. My research was accessed from the following questions: -- Understand how the professions using directors/artists/creatives choose them.
- Understand how the director/artist/creative professions book directors/artists.
- Understand what would improve the booking and overall experience of directors/artists/creatives.
- Understand the features needed to design a website for directors/artists/creatives.

After conducting 1:1 user interviews I have gathered important insights from this research, which is that all respondents agree on the same points: The portfolio should be clear, the site not too cluttered with information and simple, that thework is accessible, and that there is a bio that explains the artist's work. They all want a clear, simple and functionalsimple and functional, but at the same time, they want to find in the site, the style and personality of the artist.


All these elements helped me to find a common thread. Eugene wanted an original site, where he can talk about his passion for light. Something non-linear. I had the idea to make the site a metaphor of his thoughts. His e-space, being a virtual representation of his mind. The site evolves over time, according to Eugene's desires.

The layout of the featured projects is reminiscent of film reel design, and is a nod to Eugene's extensive use of analog. Halfway between a portfolio and a blog, each part is changeable, customizable and evolving. Despite this, the site keeps a certain simplicity, and I chose to propose an index to let the user see all the projects, shown or not, without having to remember each time where the project is.
Determine :

Who are the people interested in space-time travel?
What are people’s main motivations for a space-time?
What are the most sought-after experiences?
Considering people’s previous experience with travel sites, what makes the   experience enjoyable and, on the contrary, what are the difficulties  encountered when booking a trip?
What are the functions and features needed for a travel booking page?
What price are they willing to pay and for how long?

Competitive analysis :

As Zeit is a company that does not exist, it does not yet have any real competitors. I thought about what Zeit was proposing in order to find competitors and I came to the conclusion that Zeit offers above all experiences. Zeit’s clients want to experience something unique, to live like a local at the chosen time, to discover new cultures and civilization and to leave with lots of memories.That’s why I have access to these 5 companies and that’s why I have voluntarily omitted companies that offer space travel because in my opinion it’s not the same thing. These companies, very accessible on the future unlike Zeit which focuses on the culture of the past, are very accessible on the journey itself. Zeit focuses on experience. So I have included Orion Span, which although spatial, offers a hotel experience. For the other competing companies, I tried to choose different ones, which when combined, offer an experience as close as possible to Zeit. Thus, I think that Zeit’s values are found in the modernity of Orion Span, the historical culture of Martin Randell Travel, the luxury and customization of Gravitate, the desire to discover the local life of SpottedbyLocals and of course is found and inspired by the intelligence of the UI and the model of Airbnb.
II. INFORMATION ARCHITECTURE
Understanding :

How do people mostly classify their information?
How to organize Zeit's categories according to users' logic.

Methodology :

Card sorting
User flow
Sitemap

CARD SORTING

- Online (OptimalSort) - Open
- 8 participants
- 20 cards

The participants of  this study were given 20 cards to sort. Each card was labeled a specific historical event.  Participants were told to group destinations in any pattern they deem fit to understand how users organize information and content. Themes were the most common grouping.
Although almost all participants ranked the categories in the same way, one participant ranked them by loca- tion. One participant also categorized the categories by time period. It can be interesting to offer these options as well, either in a clean tab or in a filter.
We can notice that most of the participants classified the categories by period or style. This categorization is interesting because it gives an immediate overview of the destination style by name, and allows an immersion as soon as you arrive on the site.
III. INTERACTION DESIGN
See user flow
Determine :

The good information architecture
The best interface considering user’s goals & behiaviors.


Methodology :

Task flow
User flow
Wireframes

Design of the responsive wireframes of the home page for tablet and mobile to ensure that website elements are consistent on different devices.


IV. UI DESIGN
See prototype
Determine :

The right branding  & UI guidelines to establish Zeit brand’s story that user can relate & enjoy.
The best prototyping & testing core actions to improve key user tasks


Methodology :

Branding
Brand style Tile
High fidelity prototype



V. FINAL 
PRESENTATION
See complete research
Client : 
Eugene Berkovski (director / photographer)
Services : 
Branding
Design
User Experience
User Interface
Development on ReadyMag
Date :  
2021
View live website
History :

Eugene is a videographer, editor and photo assistant based in Paris.  
He wanted to create a website to showcase his work. When he told me about his project, I was immediately excited by the idea of creating a product from A to Z. After researching several solutions, we agreed that Webflow was the best. On the one hand, this tool allows us to have a complete autonomy on the design, but it also allows me personally to train on it in order to propose it as a solution to other customers.
Eugene's universe being very singular, it is important that we manage to create an original product that represents him at best, so that he can be booked by his potential future customers as much as possible.

Challenge :

The goal of this project is to create a responsive portfolio website, on Webflow. In addition to the website, we will have to take care of all the branding of the client.
The website will have to be original and stand out from other classic portfolios while keeping a certain simplicity in the navigation, and make users want to get in touch with Eugene. The site should highlight the multidisciplinary nature of Eugene.

See complete research
I. RESEARCH
Determine :

Understand how professions using directors/artists/creatives choose them.
Understand how the director/artist/creative professions book directors/artists.
Understand what would help improve the overall booking and experience of directors/artists/creatives
Understand what features are needed to design a website for directors/artists/creatives

In the end, what we can draw from this research is the fact that all the people interviewed agree on the same points: The portfolio should be clear, the site not too crowded with information and simple, that the work is accessible, and that there is a bio that explains the work of the artist. They all want a clear, simple and functional site, but at the same time, they want to find in the site, the style and the personality of the artist.

II. INFORMATION ARCHITECTURE
Understanding :

How to organize Eugene’s website categories in the best possible way

III. INTERACTION DESIGN
Determine :

The good information architecture
The best interface considering user’s goals & behiaviors.
Here is the first version we produced. We wanted to express a simple and essential site, showing in a perfectly clear way, the 2 main activities of Eugene. After a long hesitation, we finally decided to go for something totally different, as much in what we had already proposed, as in what is usually done in classical portfolios. Indeed, we decided that this portfolio was a metaphor of Eugene's spirit, with all the singularity that it represents. The site evolves with Eugene, and is halfway between a portfolio and a blog. I'll let you discover the result below.


IV. UI DESIGN
Determine :

The right branding  & UI guidelines to establish Eugene brand’s story that user can relate & enjoy.



V. FINAL 
PRESENTATION
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