Zeit Travel (DesignLab fictitious project)
Dec 20 - Mar 21
Lead UX/UI Designer
For a long time, space-time travel was something utopian. It became reality thanks to Zeit, a subsidiary of Richard Branson’s Virgin empire. A total of 289 destinations from the pre-historic era to the present day have been roughly selected and all offer secure experiences. Zeit, in addition to democratizing space-time travel, wants to continue the experience with a reassuring, intuitive and responsive website
I created an immersive experience reflecting Zeit's world, both modern and historical, combining full branding, logo, and responsive website. The latter had to be easy to use, and make people want to book a space-time trip. The site holds tons of content and provides the user with a unique way to travel and rediscover history. Bringing a new angle on how to travel with an extensive catalog of destinations, blog posts, and information.
The method I used for this project was the Design Thinking method, that is to say:
Empathize - Define - Ideate - Prototype - Test. I invite you to see the detailed version in the case study.